It was only in January 2020, when Canon announced the launch of their flagship camera EOS 1DX Mark III and everyone thought that DSLR will have a longer life. But recently Canon dropped a bombshell when it indicated that 1DX Mark III is the last of their flagship cameras that people have seen.
It was first noticed by CanonRumors when they mentioned an interview of Canon CEO Fujio Mitarai which he gave to Japanese Newspaper Yomiuri Shinbun. In this interview Fujio stated that the company will stop development and production of their flagship DSLRs in a few years from now.
He said, “Market demand has been shifting towards mirrorless cameras. And we too are focusing towards moving our clients to mirrorless domain.” He also stated that the EOX 1DX Mark III is the last model in their flagship 1D series.
This article created a furor of sorts. Some news was seen making headlines that Canon has stopped producing DSLRs. However, this is not yet true. While Canon acknowledges that their mirrorless cameras like EOS R3 represent their future strategy but owing to continuous high demand, they will continue producing their entry/mid level DSLR, at least for some time.
While Canon says that they will stop producing their flagship DSLRs within few years, they are still silent on the exact timeline.
Whether Canon openly admits or not, the fact that they are now investing heavily in their mirrorless range of cameras and lenses, its anyone’s guess that DSLRs are nearing the end of their lifespan.