Sony Launches Alpha 7 IV – The Best Camera Sony Ever Made

Sony Launches Alpha 7 IV – The Best Camera Sony Ever Made

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Sony has announced the launch of Alpha 7 IV, which may be the best hybrid mirrorless camera Sony ever made. It features 33-Megapixel BSI sensor and up to 10 frames per second. While the sensor is not stacked sensor, as per Sony, this camera will provide outstanding images quality and highly advanced AI based autofocus.

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The sensor has 759 phase-detection AF points, which cover 94% of the sensor. It also has real time eye AF for humans, animals and birds. It features improved IBIS offering 5.5 stops of image stabilization. 

In its full capacity, the camera can shoot 828 continuous RAW plus JPEG images all because of super powerful processor. This however will be possible only with few fast memory cards.

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The camera has 3.68 million-dot OLED viewfinder with max 120fps frame rate. Sony has redesigned the grip and made it larger to minimize the stress on the wrist of photographer while using it for longer durations.

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The rear LCD is called “flip-out” screen because of being a vari angle type. This design helps one to capture at more varied angles.

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Sony has incorporated few changes and re-positioned some buttons. The recording button has been positioned on top of the camera. The earlier exposure compensation dial on Alpha 7 III is now a rear R dial, which is assignable and can be locked. Sony has provided dedicated still, movie and S&Q dial. It has also a new menu structure along with some touch controls. 

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There is a new ring under the mode dial which can easily swap between still and video modes. This incidentally has always been a feature in some other brands like Lumix S1 series but has now been incorporated by Sony in trying to position it as true hybrid camera. 

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When the camera is powered off, the sensor will be covered to protect it from dust and other physical damage. This feature has been common with Canon cameras. 

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The camera has an HDMI Type-A port, a microphone jack, headphone jack, USB Type-C 10GBPS post, multi micro USB post and another Type-C port for Ethernet connectivity. It features dual card slot – one for CFExpress Type-A Card and the other for UHS-II SD Card.

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To position it as a true hybrid camera, Sony has done some important changes in its video capabilities. It can capture videos in S-Cinetone and S-Log3 with 15 stops of dynamic range. It can record 4K and has 10 bit 4:2:2 color sampling. It however does not offer 120 fps in 4K.

The 4K shooting uses full width of sensor at 24 and 30 fps without any crop. It shoots 4.6K at 60fps at 1.5x crop (Super 35). Sony has incorporated a new heat dissipation design to allow continuous shooting for longer duration without the heating issues. 

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Sony has incorporated a unique feature focus map which as per Sony is better than focus peaking. This map shows the plane of focus with the use of colored squares. However this is only available in movie mode. 

The Sony Alpha 7 IV should be available from December end. While Indian price has not yet been released, it will be priced internationally at $2,500 (approx. 1,87 lac INR). It will also come bundled with 28-70mm kit lens and as a kit it will be priced at $2,700 (approx.. 2.02 lac INR)

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