Sony has announced that it has halted the production of its new ZV-E10 camera that it launched in July this year.
The ZV-E10 was launched recently and was touted to be the best vlogging camera. After the success of ZV-1, Sony decided to cash into the increasing demand of vlogging cameras and released its successor ZV-E10. While the camera received mixed response from the critiques and reviewers, it did some robust business to establish itself as a credible option for vloggers and content creators. It had some vlogger friendly set of features like swing-out screen, absence of viewfinder to make it compact and light weight and directional 3-capsule microphone
Owing to continued global shortage of chips, Sony has decided to halt ts production, suspend orders and prioritise other camera models over this. Sony Alpha Rumors first announced this news and later Sony published a notice and apology.
The ZV-E10 is not the only camera, which Sony has stopped production of. It joins the Alpha 7 II Series, a6400 and a6100.
If we look at these cameras, it is apparent that Sony is halting production of all cameras that received lukewarm response from the market.
While the global chip shortage is continuing to take its toll on cameras, it is still unclear whether these models of cameras will come back to their past glory once chip shortage is over.
The ZV-E10 joins the Alpha 7 II series, the a6400, and the a6100 as cameras that Sony has paused production of. Sony has been prioritizing its more popular cameras and pausing the production of older and weaker selling units, which points to a likely scenario of poor sales for the ZV-E10 in its sub-six-month stint on the market. It is not clear when or if Sony will offer these cameras again once the chip shortage is finally a thing of the past.